LINOpinion, the public relations division of Lowe Lintas India, has bagged the PR mandate for William Penn. The account will be lead by the agency's Bengaluru team.
Commenting on handing the PR duties to LINOpinion, Nikhil Ranjan, managing director, William Penn said, “We are proud to be associated with LINOpinion, an agency of great repute. We look forward to a fruitful and long standing association with them. With their vast luxury brand experience to support us, we are sure that William Penn will evolve into an even stronger entity.”
On the account win, Kavita Lakhani, president, LINOpinion Public Relations, “A decade ago LINOpinion took the lead in providing specialized PR and communication solutions to lifestyle clients. Since then we have worked with the biggest names in the jewellery, clothing and entertainment verticals, giving us hands on experience and understanding of an ever changing market. Working with William Penn will give us the opportunity to provide our expertise to a new segment in the luxury market (writing instruments), an area which is both exciting and challenging.”
Launched in 2002, William Penn has ten outlets spread across Bangalore, Mumbai, Delhi and Hyderabad.