Max Protein gets Mandira Bedi

Max Protein has appointed Mandira Bedi as brand ambassador. 

 

Bedi appears in a campaign conceptualised by Schbang titled ‘max your effort, naturally’. With the appointment and the campaign, Max Protein aims to raise awareness about plant protein.

 

Vijay Uttarwar, CEO, Max Protein, said, "Mandira Bedi just keeps up and suggests to max your efforts naturally with Max protein plant Protein. Our plant protein is the perfect way to get the nutrients you need to stay healthy, energetic, and focused, no matter what your fitness goals may be." 

 

 

Manish Kinger, executive creative director, Schbang Delhi, said, “A plant protein brand that has ‘max’ in its name, is job more-than-half done. We put all our engines in the direction of extending this unique advantage to a clearly sharp positioning. And in that intent, #MaxYourEffortNaturally was our firstborn. A straight-and-simple everyday reminder for the natural fitness enthusiast. And getting Mandira Bedi to deliver this max call-to-action was a no-brainer considering her enormous equity in the fitness domain.”