Campaign India Team
Jan 29, 2015

MediaCom appointed Urban Ladder’s media AoR

Account won following multi-agency pitch

MediaCom appointed Urban Ladder’s media AoR
Urban Ladder has appointed MediaCom as its media AoR. The account was won following a multi-agency pitch. Motivator and OMD India were part of the pitch.
 
Rajiv Srivatsa, COO and co-founder, Urban Ladder, said, “For the last couple of years, our marketing has been primarily through digital media. We are now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom's expertise across media platforms will be of immense help in brand Urban Ladder's journey.”
 
Sriram Sharma, general manager - South, MediaCom India, commented, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look."
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Moves and wins roundup: Week of 23 Dec

Our weekly roundup of the latest appointments and account wins from Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.

11 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

12 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

13 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.