Minority to handle Suzlon's creative duties

Suzlon, a wind power solutions provider, has appointed Minority to handle its creative duties. The appointment was made following a multi-agency pitch.

 

Yogi Vashishta, managing partner, Minority, said, “Minority is honoured by this mandate and we are excited to work with this truly global Indian company that has revolutionised wind technology to become a world leader in 20 short years."

 

Suraj Pombra, managing partner, Minority, added, “We are thrilled to partner with Suzlon on this challenging journey. It’s a key phase for renewable energy and we are ready to capitalise on the existing positive climate by creating persuasive communication that can bolster the brand’s presence, both at home and abroad."

 

Ravi Muthreja, group head - corporate communications, Suzlon, said, “What we loved about Minority was their enthusiasm, strategy and creative abilites. We feel that their incisive thinking could greatly contribute to our brand."