Mother Dairy sells indulgence in new campaign

Mother Dairy has rolled out a new campaign to support the launch of three new flavours under the Indian Classic range in the take-away category.“At home after a full course meal, the dessert comprises of traditional recipes; ice cream being an occasional treat,” explained Tania Sinha, account director, Saatchi & Saatchi. “The campaign aims to lure the target audience for everyday indulgence with the regal, special taste of Mother Dairy ice-cream.”Watch the TVC here: