Mukti Kumaran joins MEC as head of West

MEC India has announced the appointment of Mukti Kumaran as head of West. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands' BPN.

 

Kumaran will be based in Mumbai and will report to T Gangadhar, managing director, MEC India.

 

Gangadhar said, "We are delighted to have Mukti onboard our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC."

 

Kumaran said, “I believe the paradigm of media planning and buying is changing very rapidly. As consumers become platform agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them. Looking forward to some exciting work here."

 

In a career spanning 18 years, she has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro.