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Viewing the idiot box this weekend, may not be as interesting as it was over the last few weekends, with the end of the FIFA World Cup, but there's still plenty of TV viewing coming your way this weekend.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.