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The creative head of DDB Mudra West was part of a panel discussion that featured Kainaz Karmakar, chief creative officer, Ogilvy India, and Swati Bhattacharya, chief creative officer, FCB India
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.