Nikhil Sharda joins InfluSurf Communications

Media Mantra Group has announced the appointment of has announced the appointment of Nikhil Sharda as vice president, digital for InfluSurf Communications. 

He will be responsible for spearheading the new communications unit, analysing client requirements, creating and executing compelling strategies, generating new business opportunities, maximising the company’s operating performance, and achieving financial goals.

Sharda was executive vice president - creative and digital communications, Scroll Mantra.

Udit Pathak, founder, director, Media Mantra, said, "In the last decade, Media Mantra has worked meticulously to carve its niche as one of the pioneers in the industry. Having enjoyed such a growth trajectory, the MM Group has further extended its footprint in the corporate communication industry with the introduction of Influsurf Communications. The appointment of Nikhil is in sync with our Group's vision to establish our brand reputation as the one stop shop for all marketing requirements. His vast experience and immense knowledge makes him a perfect fit for overseeing the operations of our latest offering. He will be pivotal in providing strategic insights, creating unique brand narratives which will eventually drive impact and positively affect the bottomline for our clients at Influsurf. I wish him all the best for his new role."

Nikhil Sharda, vice president, digital, Influsurf Communications, said, "Media Mantra needs no introduction when it comes to executing award-winning campaigns for clients. Thus, it was quite exciting when I was asked to spearhead the MM Group's creative agency Influsurf. I look forward to working alongside Udit and other senior leaders of the Group to drive a culture of excellence for clients across new service offerings, with a clear focus on delivering communication outcomes that have a measurable impact on desired business objectives."

In a career spanning over 17 years, he has also worked with FrogIdeas, eFiction India and Cut the Crap Productions, among others.