Speaking about the appointment, Anil Nair, managing partner, Digital Law and Kenneth said, "2010 will be the year of digital coming of age for agencies, clients, brands and marketeers. Our thrust will be to provide strategic cross platform, integrated digital solutions that work for our clients."
Pereira has over ten years of experience with digital marketing and has worked on brands such as Pepsi, Virgin Mobile, Allen Solly and Maruti Suzuki, Johnson & Johnson, among others.