No occasion required to crunch on Munch

JWT has come out with its latest commercial for Nestlé Munch, that tries to drive home the fact that Munch can be consumed any day, anytime. The TVC titled 'Khao bina tareekh dekhe' (eat without worrying about what date it is) makes a tongue-in-cheek dig at Cadbury's latest campaign 'Meetha hai khaana, aaj pehli tareekh hai' (it's time to eat something sweet, since its the first day of the month) by spoofing its commercial, going on to say that one need not wait for the first day of the month to eat Munch.