Ogilvy India restructures its creative leadership

Further, Sumanto Chattopadhyay will take on the role of chairman and CCO, Soho Square. The appointment is effective from 1 August 2017. Part of WPP in India, Soho Square has offices in Mumbai, Delhi, Bangalore and Kolkata and its client list includes Tata Motors, Himalaya Herbals, Bisleri, Yes Bank, Cipla, Franklin Templeton, Piaggio, Lava and Voltas, amongst others. Soho Square was also the lead agency for the BJP’s 2014 National Election Campaign.

 

Part of Ogilvy since 1993, Sumanto has helped build brands like Dove, Pond’s and Star Plus,

relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India.

 

He has been contributing to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy. 

 

Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, said, "Every Ogilvy office in India has fantastic young creative leaders at the helm. Their work speaks for them. Ajay, Sukesh, Kainaz, Harshad, Azaz and Mahesh will lead the new integrated creative culture in each of our offices with positivity and freshness. They have the maturity and sensitivity to partner the senior talent we have in each office, and lead them as a team. New energy is essential to keep creative cultures vibrant and the new integrated mandate will lead to deeper integrated, better work across our clients."

 

Kunal Jeswani, CEO, Ogilvy India, added, "The work each of them has championed over the last few years is already new age, integrated work for our biggest clients, and is clearly head and shoulders above the best in our industry. Ogilvy is the epitome of divine discontent, constantly striving to produce better, more creative and more effective work for our clients. Putting these creative leaders in integrated creative leadership roles is both a recognition of their talent and a reflection of our commitment to driving creative excellence across every consumer touch-point."

 

Pandey added, "Sumanto is one of our most talented, seasoned creative resources with rich experience across categories. He is a fantastic creative leader and, over the years, I’ve seen some great talent emerge under his leadership." 

 

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