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At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.