'One of the most under-rated skills required in a workplace is awareness': NBA's Rajesh Sethi

One piece of work created in the last decade that you wish you had created/worked on?

 

A platform like Flipkart, to my mind, could have been anyone’s story. The vision and courage to create an e-commerce platform is what was needed and I feel I missed riding the e-commerce wave of the last decade. It always had a huge economic value opportunity, addressing the unmet needs of the evolving consumer through a value delivery system. It was a sitting duck idea, with the growing mobile penetration. I don’t even remember how many times I discussed similar ideas with my friends and colleagues. Even the last mile delivery business got birth through e-commerce movement.

 

If hindsight is 20/20, what is the one thing that you could have done differently in the last decade?

 

In retrospect, I feel I should have placed a big bet on consumer-facing digital platforms when I had access to the content that could have given us a first-mover advantage in the space. As a leader, my larger focus was driving content consumption through conventional platforms and thereby creating a sustainable business.  

 

One skill that you would want to pick up in 2020 and why?

 

One of the most under-rated skills required in a workplace is awareness. For the year 2020, my aim to is to increase awareness across all my stakeholders, internal and external, at individual and team level. Through awareness, I would like to sharpen my understanding about the brand I work with, and find ways to help me implement and amplify the vision I have for my target audience. It is important that all stakeholders involved, upcoming talent and fans are made aware that NBA has laid foundations for basketball as a sport to create economic value creation for India, and a career option too. 

 

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