PagarBook assigns creative mandate to BBDO

BBDO India has bagged the integrated creative mandate of PagarBook, an employee management system. 

 

PagarBook is a tool which aims to help SMEs manage the payroll and attendance of staff. 

 

Sivaprasad K, SVP - marketing and sales, PagarBook, said, “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with the work that BBDO India is doing”. 

 

Digvijay Shekhawat, GM and EVP BBDO India - Bengaluru, said, "It's exciting to win PagarBook’s creative mandate. It's given us an opportunity to be a part of the journey which will allow us to touch the lives of over millions of SME owners and their staff. We are happy to be a part of building the Bharat story, impacting the SME businesses and reducing the challenges they face. We look forward to PagarBook achieving a record subscription base through this campaign.”