Partho Sengupta joins 4th D IMC as executive creative director

Partho Sengupta, the ex-creative director of iris India, has decided to join 4th D IMC, a start-up advertising agency with clients such as No Marks and Ozone.

Sengupta, who will join as executive creative director, will team up with an ex-Grey colleague, Charu Bakshi who now heads 4th D as its president. Bakshi was the Delhi head, Law & Kenneth before joining 4th D IMC.

 “I was looking to join mainstream advertising for some time now,” said Sengupta. “To join something as exciting as 4th D is just what I was looking for.”

Added Bakshi, “Now that we are in our second year, we are aggressively pursuing new business. We are also establishing a 360-degree capability with special focus on digital, retail, etc. and Partho’s experience at iris will be a definite strength for us.”