Pepsico extends energy drink portfolio

In keeping with its plan to expand its non-carbonated portfolio, PepsiCo India has rolled out an energy drink, SoBe Adrenaline Rush. Positioned as a 'maximum energy supplement' that helps consumers to 'Take it (things) to the next level", SoBe Adrenaline Rush is a part of Pepsico's SoBe stable that sells 30 different products in fortified teas, fruit drinks, and dairy based beverages; functional waters and energy drinks.