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Oct 24, 2008
Pepsico extends energy drink portfolio
In keeping with its plan to expand its non-carbonated portfolio, PepsiCo India has rolled out an energy drink, SoBe Adrenaline Rush. Positioned as a 'maximum energy supplement' that helps consumers to 'Take it (things) to the next level", SoBe Adrenaline Rush is a part of Pepsico's SoBe stable that sells 30 different products in fortified teas, fruit drinks, and dairy based beverages; functional waters and energy drinks.
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