Percept/H bags Fruit of the Loom account

Percept/H has landed the creative duties for Fruit of the Loom®, an American apparel brand, following a multi-way pitch.

The account will be serviced out of Pune and will be led by Jacob Zachariah, vice president – Percept/H (Pune).

Commented Zachariah, “Fruit of the Loom was looking for a 360-degree communications specialist and we believed that our past expertise in this area could offer them just that. Our creative credentials backed by our strong brand management skills along with our experience in apparel marketing helped us win the account. The levels of transparency and trust that the management of Fruit of the Loom shared with us made the entire process easy and enjoyable. We look forward to working closely with the Fruit of the Loom team to create high recall and recognition for the brand across India.”

Said Shrikant Raghavan, vice president, sales and marketing, Fruit of the Loom India, “Fruit of the Loom brings to India a 158 year legacy of comfort, style and consistent quality; features that have endeared the brand not only to its American customers, but also to an ever increasing, discerning clientele worldwide. Today, Fruit of the Loom is a globally established brand, having made inroads successfully into Europe, China, Japan and East Asia. In India, however, we are relatively unknown, and through our association with Percept / H, we hope to reach our consumers with clear and innovative communication strategies as well as build our brand equity in the Indian market.”