Campaign India Team
Feb 17, 2017

Picks of the Week: Tanishq, Tata Tea

Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'

Picks of the Week: Tanishq, Tata Tea

Two pieces of work by the MullenLowe Lintas Group stand out as our 'picks' this week. 

Tanishq's (conceptualised by Lowe Lintas) multilingual film shows six different situations between a father and his daughter just before a wedding.

Tata Tea's 'Jaago Re 2.0' (conceptualised by Mullen Lintas) urges people to wake up before the alarm as it wants people to pre-act and prevent issues from developing.

 

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Source:
Campaign India

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