Campaign India Team
Apr 28, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Pepsi (conceptualised by Leo Burnett)

The film caught our eye as it calls out outdated societal expectations and creatively integrates its tagline with the cause.

 

PhonePe

Takes on the issue of 'unwanted calls' from insurance companies in a hilarious way. Each of the four films were engaging!

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Josy Paul to lead SDG Lions Jury at Cannes 2025

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.

20 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

21 hours ago

Dentsu India's media practice targets double-digit ...

The Japanese agency network added 80 brands; posted 10% billing growth in 2024.

1 day ago

Cindy Gallop calls for adland to wield financial ...

“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.