Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Britannia Jim Jam Pops (conceptualised by The Womb)
Simple thought of needing two hands to enjoy cream biscuits conveyed in a humorous way!
Britannia 1947% more history (conceptualised by Talented)
The film manages to bring back the magic and relevance of Independence Day beyond the commercialised blitzkrieg that most of these occasions have become reduced to.
Sony Pictures Networks India
The ad artfully portrays the multitude of mental health challenges that women experience, skillfully highlighting the hushed struggles they bear due to the stigma surrounding seeking therapy.