Campaign India Team
Oct 14, 2022

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Screenshots from Mia by Tanishq, Swiggy and Truecaller
Screenshots from Mia by Tanishq, Swiggy and Truecaller

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team at Campaign found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Mia by Tanishq (conceptualised by Famous Innovations)

Beautifully encapsulates an array of women from different backgrounds embracing their insecurities and uniqueness. Goes beyond product placement by showcasing how the brand's designs empower these women to be themselves.
 
Swiggy (conceptualised by Talented)
 
 
A Swiggy ad asking viewers to share why they think it's a Swiggy ad? Going by the buzz it's created on social media, whatever the reason for it being a Swiggy ad, it's a great Swiggy ad! 
 
Truecaller (conceptualised by The Womb)
 

With the rising number of scam calls, the product feature of a red warning makes complete sense. The films communicate the same in a thrilling manner. Time for scam callers to stop the calling or be left 'red-faced'.
 
 
Source:
Campaign India

Related Articles

Just Published

57 minutes ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

2 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.

4 hours ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.