Campaign India's editorial team picks their favourite campaigns from those published on the website during the week. For the week ending 1 March, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Air India (conceptualised by McCann Worldgroup)
An innovative and creative way to put across monotonous inflight safety instructions while showcasing the vibrant diversity of Indian culture and tourism at the same time, this one has our vote.
Gatorade (conceptualised by Leo Burnett)
The film illustrates an ingenious method that harnesses Google Maps' data to tackle urban recreational obstacles, highlighting the brand's dedication to fostering an active lifestyle amidst burgeoning and overcrowded city settings.
Red Label (conceptualised by Ogilvy)
A heartwarming portrayal of inclusivity and the power of human connections forged over steaming cups of cutting chai (tea), beautifully captured in a simple yet impactful narrative.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
