Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.