Publicis Worldwide India appoints Sumant Bhattacharya

Publicis Worldwide India has announced the appointment of Sumant Bhattacharya as executive vice president, strategy. 

 

He will be responsible for developing brand solutions and strategic insights across all touchpoints. 

 

Bhattacharya moves from Motivator, where he was national head for communications planning. 

 

Snehasis Bose, chief strategy officer, Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate, said, "Sumant’s diverse experience across the spectrum of communications makes him a unique professional to work with. Looking at the intersection of culture, technology, sales, marketing, and media, his lens and therefore solutions are new and fresh. I am looking forward to partnering with him in offering our clients outstanding business growth solutions and delivering on Publicis Worldwide’s mission of ‘Creativity To Drive Brand Value.”

 

Bhattacharya said, "In today’s business landscape, brands must leverage all available means to amplify their voice. Publicis Worldwide's philosophy of strategic creative ideas, backed by data and technology resonated with me the most. The agency's leadership and the entire team embody this philosophy energetically and passionately. I am eager to contribute to the creation of brand-out, demand-generating strategies combined with conversion-oriented, demand-harvesting approaches. In short, I am committed to delivering work that upholds strategic rigour and delivers exceptional results."

 

In a career spanning over 11 years, he has also worked with Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.