Madison Media has announced the appointment of Puja Rai as chief strategy officer.
She will be based in the agency's Mumbai office and will report to Vikram Sakhuja, partner and group CEO, Madison Media and OOH.
Rai moves from SarvaGram, where she was chief marketing and digital officer.
Sakhuja said, “Excited to have Puja join us as Madison’s CSO. Her skills in analytics, brand building, research, strategy, automation combined with experience across both agency media owner and advertiser organisations makes her ideally suited to add value to our clients’ strategic challenges."
Rai said, “Thrilled to embark on this new journey with Madison as it gives me an opportunity to use my expertise to help add value to our wide base of clients. My endeavour will be to maximise effectiveness of the decision-making process with actionable output in the near term."
In a career spanning over 20 years, she has also worked with Mindshare, Lodestar, Star India and INX Media, among others.
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