Rajiv Rao, Abhijit Avasthi are now O&M NCDs

O&M has promoted its executive creative directors Rajiv Rao (pictured, left) and Abhijit Avasthi (pictured, right) to the role of national creative directors, effective immediately. The duo will report to Piyush Pandey. A company statement says the move will ensure “that we are ahead of the game in these changing times. Their responsibility is to ensure that Brand Ogilvy shines creatively in all disciplines of our business to deliver even more dramatic brand-building for all our clients.”