Rapid fire with Symphony's Anuj Arora

Campaign India's year-ender series continues with Anuj Arora, global chief marketing officer, Symphony.

This year we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Arora's take on it:

Data or gut: Data.

AI a boon or bane: Boon. 

A gift you want from Santa: The ability to understand multiple languages.

One piece of professional advice you would give to your past self at the beginning of 2023:

Have more patience.

The most valuable lesson you learned from a marketing failure this year: Listen more to the first instinct.

If your resolution had a tagline for 2024, what would it be? 'Apna time aayega' 
 

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