Was ECD at the agency since 2015
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The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
