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Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
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Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.
A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded gourmet snacks market.
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
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