Campaign India Team
Feb 25, 2009

Rediffusion Y&R wins Arrow biz

Rediffusion Y&R's Bangalore office has won the creative mandate for premium men's wear brand Arrow, following a multi-agency pitch. The size of the account is estimated to be between Rs. 6-7 crore. Arrow's business has moved to Rediffusion Y&R from Alok Nanda Communications. Other advertising agencies such as Bates, Saatchi & Saatchi had participated in the pitch.

Rediffusion Y&R wins Arrow biz

Rediffusion Y&R's Bangalore office has won the creative mandate for premium men's wear brand Arrow, following a multi-agency pitch. The size of the account is estimated to be between Rs. 6-7 crore. Arrow's business has moved to Rediffusion Y&R from Alok Nanda Communications. Other advertising agencies such as Bates, Saatchi & Saatchi had participated in the pitch.

Speaking about the win, Minakshi Achan, executive vice president & executive creative director, Rediffusion – Y&R, South, said, “I am absolutely delighted with the opportunity to do some memorable work on Arrow. It’s an exciting category and I am looking forward to the times ahead.”

Said J. Suresh, CEO Arvind Brands, “We wanted to have a fresh perspective on the brand and Rediffusion brought that to the table. They displayed a keen understanding of the category and a strong sense of the business.”

Source:
Campaign India

Related Articles

Just Published

3 days ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

3 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

3 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

3 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch