RK Swamy BBDO has won the communication duties for Shriram Transport Finance's Debenture Issue. The Rs 1000 crore issue has opened recently and will remain open till August 14, 2009. RK Swamy's main mandate will consist of building an image of the organization through a corporate campaign and to generate interest amongst investors.
The current campaign is targeted at the retail investors and the High Net worth Individuals (HNIs).
Speaking about the development, Sangeetha N, president and ECD, RK Swamy BBDO said, "This campaign is unique in the sense that it depicts real life stories, enacted by real people, who have actually risen up in income and status with consistent and timely support from the company."
She further adds, "A company where management jargon like "customer satisfaction" and "retention value" have been in practice naturally, intuitively and from the heart; has resulted in the growth of the company - naturally."
The media strategy includes TV, print, outdoor and Internet.
The current campaign is targeted at the retail investors and the High Net worth Individuals (HNIs).
Speaking about the development, Sangeetha N, president and ECD, RK Swamy BBDO said, "This campaign is unique in the sense that it depicts real life stories, enacted by real people, who have actually risen up in income and status with consistent and timely support from the company."
She further adds, "A company where management jargon like "customer satisfaction" and "retention value" have been in practice naturally, intuitively and from the heart; has resulted in the growth of the company - naturally."
The media strategy includes TV, print, outdoor and Internet.
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