RK Swamy BBDO wins Shriram Transport Finance Debenture Issue biz

RK Swamy BBDO has won the communication duties for Shriram Transport Finance's Debenture Issue. The Rs 1000 crore issue has opened recently and will remain open till August 14, 2009. RK Swamy's main mandate will consist of building an image of the organization through a corporate campaign and to generate interest amongst investors. The current campaign is targeted at the retail investors and the High Net worth Individuals (HNIs).