Campaign India Team
Oct 09, 2012

Saatchi Delhi bags HCL's tablet biz

Draftfcb-Ulka was the incumbent agency

Saatchi Delhi bags HCL's tablet biz

In a multi-agency pitch, Saatchi & Saatchi Delhi has been awarded the creative duties of HCL’s tablet business. Draftfcb-Ulka was the incumbent agency.

On the acquisition, Matt Seddon, chief executive officer, Saatchi & Saatchi, India said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”

Gautam Advani, business unit head - Mobility, HCL Infosystems, said, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”

The account size is pegged at Rs 20-25 crores.

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

22 hours ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

23 hours ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

1 day ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch