Moves and wins roundup: Week of 21 April

The Trade Desk names Rahul Kapoor as partnerships VP

The Trade Desk has appointed Rahul Kapoor as vice president of partnerships in India. In his new role, Kapoor will lead the company’s publisher and data partnerships strategy, with a focus on expanding inventory across connected TV (CTV), over-the-top (OTT) platforms, audio, news, and other digital media verticals. Kapoor will oversee initiatives that support the development of the open internet advertising ecosystem. His responsibilities will include strengthening privacy-safe identity solutions, improving supply chain transparency, optimising data use, and advancing retail media and measurement capabilities. These efforts are aimed at aligning the company’s digital advertising offerings with advertiser objectives. Before joining The Trade Desk, Kapoor held senior roles in the media and ad tech industry. He previously served as director of partnership solutions at Google India and was also chief manager at Yahoo. With over two decades of experience in strategic alliances, Kapoor brings knowledge of the digital advertising landscape to his new role at The Trade Desk.

Amigos Foods partners With Orion Digital

Amigos Foods has partnered with Orion Digital to enhance its digital presence and customer engagement. The Jammu & Kashmir-based food and hospitality brand aims to strengthen its online visibility and expand its reach through collaboration. Orion Digital, a full-service digital marketing agency, will deliver a range of services, including social media marketing, content creation, brand strategy, and WhatsApp automation. These efforts are designed to improve Amigos Foods’ interaction with its audience across platforms such as Instagram, Facebook, and Google. Orion Digital will focus on promoting the Amigos Foods restaurant chain while working to improve customer retention and brand credibility. Campaigns under the partnership will include targeted digital promotions and curated content intended to improve customer experiences and increase engagement online. Amigos Foods operates in locations such as Hazratbal, Srinagar, and Baramulla. The company has seen rapid growth in the region’s food and hospitality sector and is positioning itself for broader expansion. The collaboration is already active, with digital activations and marketing initiatives being rolled out. These include promotional content, customer outreach efforts, and enhanced booking systems.

IEIA awards social media management contract to Media Care

Media Care has secured the social media management contract for the 14th edition of the IEIA Open Seminar and Exhibition Services Expo, organised by the Indian Exhibition Industry Association. The event will take place on 2–3 May 2025 at Bharat Mandapam, New Delhi. The IEIA Open Seminar is set to convene over 700 leaders from the exhibition and conference sectors, including organisers, trade officials, and government representatives. The event will feature knowledge sessions, an industry expo, and pre-arranged B2B meetings using digital matchmaking tools. Media Care will lead all digital promotion efforts for the seminar. The agency plans to apply data-driven strategies to boost the event’s online presence and audience reach. This includes digital storytelling and campaign targeting to improve stakeholder engagement. The IEIA Open Seminar aims to present the latest innovations in exhibition services and facilitate business development through structured networking. Media Care's appointment as the official digital partner is intended to help maximise the visibility of the event and reinforce its status within the industry.

Sujata Appliances appoints Akshaya Vasishth as marketing head

Sujata Appliances has appointed Akshaya Vasishth as its chief marketing officer. He will lead the marketing strategy for the brand’s core product range, including its mixer-grinders, as well as its recently launched line of premium small domestic appliances. Vasishth brings 18 years of experience in the FMCG and healthcare industries. His previous leadership roles span companies such as Sun Pharma, AbbVie APAC, Himalaya Wellness, Hamdard Foods, and Mahindra & Mahindra. He is also the founder of a digital health platform and an alumnus of IIM Lucknow. The appointment comes as Sujata expands into new categories and higher-end segments of the home appliance market. Vasishth’s role includes driving growth initiatives, digital transformation, and strategic brand positioning to support these goals.

Ghadi Detergent secures naming rights for Delhi station platforms

Ghadi Detergent has obtained exclusive naming rights for platforms 1, 6, 7, 8, and 9 at New Delhi Railway Station. The agreement, valid for one year, enables the RSPL Group-owned brand to display its name prominently as ‘Ghadi Platform’ across multiple high-traffic sections of one of India’s busiest railway hubs, which sees a daily footfall exceeding one million passengers. The branding initiative includes panels, billboards, vinyl wraps, signage, and digital screens across the designated platforms. In addition to the promotional rollout, Ghadi has introduced commuter amenities such as female feeding rooms aimed at improving convenience for passengers while reinforcing its presence. This move aligns with RSPL Group’s strategy to engage with consumers at frequent touchpoints and further strengthens Ghadi Detergent’s market position. With an estimated 20% market share in India’s laundry segment, Ghadi has maintained a steady presence in households across the country for over three decades. By leveraging one of the most frequented public spaces, the brand seeks to enhance its recall and reach across both urban and rural demographics.

Four jury chairs named for Abby Awards 2025

The Advertising Club has announced the appointment of four jury chairs for the upcoming ABBY Awards 2025 powered by One Show. The appointed chairs are Ashwini Deshpande for Design, Ashish Chakravarty for Audio, Raj Kamble for Out of Home and Ambient, and Ashish Khazanchi for Direct categories. Ashwini Deshpande, Co-founder and Director at Elephant, will oversee the Design category. She has previously served on international juries including Cannes Lions, The One Show, and D&AD, and has been active in various design and mentorship initiatives across Asia. Ashish Chakravarty, Executive Director and India Head of Creative at McCann Worldgroup, will head the Audio jury. His career spans multiple agency networks, and he has won over 500 national and international awards. He has served on numerous juries and is consistently ranked among the top creative leaders in India. Raj Kamble, Founder and Chief Creative Officer of Famous Innovations, will chair the Out of Home and Ambient category. With experience at global agencies including Lowe and BBDO, he founded Famous Innovations in 2013. His agency has won several regional awards, and Kamble also serves on educational boards and government think tanks. Ashish Khazanchi, Managing Partner and Chief Creative Officer at Enormous Brands, will lead the Direct category jury. His previous work includes campaigns for Tata Sky, DNA, and several startups. Khazanchi has held senior roles in top agencies and won over 350 awards globally. The ABBY Awards will be held during Goafest 2025 from 21 to 23 May in Goa.

Django wins digital marketing mandate for Parag Milk Foods

Parag Milk Foods has appointed Django as its digital marketing partner for three of its key brands — Go Cheese, Pride of Cows, and Avvatar. The collaboration is aimed at enhancing digital engagement and strengthening brand presence across platforms through targeted content, influencer strategies, and performance marketing. Under this partnership, Django will develop tailored digital campaigns for each brand. Go Cheese will focus on themes such as innovation, health, and convenience, highlighting its market leadership through interactive and engaging content formats. Pride of Cows will adopt a comprehensive digital approach, combining loyalty programmes, quick commerce integration, content marketing, and paid media to support its premium positioning. Avvatar, India’s first vegetarian whey protein brand, will leverage influencer partnerships and digital storytelling to engage the fitness and sports nutrition community. The campaigns aim to reinforce Avvatar’s role as a preferred choice among athletes and health-focused consumers. Founded in 2019, Django offers digital solutions including content creation, media strategy, and technology integration.