Samsung gets Aamir to croon for new TVC

Samsung Mobile has unveiled a television commercial to promote the loud, clear music output of its Samsung Beat 270 phone. Taking its brand message, 'Next is what' forward, the campaign showcases the new launch as India's first 'Mobile Karoke' phone with preloaded karoke content. "The phone is aimed at music lovers who love to sing along with their music," says Alok Agrawal, COO, Cheil Worldwide. "It will be a boon for all aspiring contestants of numerous music talent shows on TV and bathroom singers alike.Its clear sound quality compels them to sing along."