Sanchayeeta Verma joins Carat

Carat India has announced the appointment of Sanchayeeta Verma as chief executive officer. 

 

She was working as an independent strategic advisor. 

 

At Carat, she will be based in Bengaluru and report to Anita Kotwani, CEO - media, South Asia, dentsu.  

 

Kotwani said, “The network's focus on strengthening our media businesses aligns with our global ambition. Getting the best people on board is, therefore, very critical. Sanchayeeta's ethos and the value systems that drive Carat are inextricably linked. Her varied expertise in consumer research, business planning, and client leadership has kept her abreast of the shifting media landscape. She is also dedicated to lifelong learning and staying ahead of the curve, making her an ideal candidate for this position. Carat has increased its scope over the recent year with notable wins such as Tata Neu, Tata Croma, Hero Vida, Times Pro, and others. Sanchayeeta will accelerate expansion and propel the Carat brand to the forefront of the Indian market.”

 

Verma said, “Dentsu and Carat continue to be the front-runner in addressing critical industry issues such as audience attention, brand EQ and sustainable media. They continuously pioneer and lead in digital and CXM. I am very excited to join the Carat-dentsu family. I look forward to Carat being a fantastic partner to its clients, as well as an ideal place for our employees and the planet at large, by marrying the warmth of 'creating for people' with the dynamism of media, content, data, and technology.”

 

In a career spanning 27 years, she has also worked with Wavemaker, Mindshare, Lowe Lintas and JWT.