SAP’s Rajesh Kumar to chair DMAi 2014 Convention

Rajesh Kumar, marketing head, SAP, Indian sub-continent, has been announced as the chair for the third edition of the DMAi (Association for Data Driven Marketing and Advertising in India) International Marketing Convention scheduled for 22 to 24 January, in New Delhi.

Umang Bedi, MD – South Asia, Adobe, and member of the DMAi board of governors, said, “We are glad to welcome an experienced industry professional as Rajesh to chair the third edition of the DMAi International Marketing Convention. I have seen the format of the show grow in the recent years to become a real power packed show that is of immense value to any traditional or digital marketer alike and we look forward to the change that Rajesh ushers in.”

On his appointment Rajesh Kumar said, "The world today is experiencing dramatic shifts in the economy, technology, demographics, and the environment. The collective impact of the big data, social and mobile revolution has given people a new voice – as consumers, as employees, as citizens, and as societies. Organisations like DMAi have the responsibility to orchestrate conversations amongst marketers to champion this change and harness innovation to drive growth. I am happy to be associated with DMAi and look forward to working with peers in the industry to bring together content, best practices and experiences that will drive this agenda and unravel together what future holds for us”.

The theme for the third edition is ‘Be the change’, and the convention spread over three days will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification and workshops, an expo and an awards program, informed a statement from the organisers.