Campaign India Team
Jul 09, 2021

Schbang adds Amisha Gulati, Sharmeen Indorewala to senior leadership team

Join as VP – integrated solutions, and head of new business, respectively

Amisha Gulati (left) and Sharmeen Indorewala
Amisha Gulati (left) and Sharmeen Indorewala
Schbang has made two appointments. The agency has brought in Amisha Gulati as vice president – integrated solutions, and Sharmeen Indorewala as head of new business, especially for its technology transformation offering.
 
Gulati joins from Zee5 where she was the marketing manager. At Schbang, she will report to Akshay Gurnani, Schbang’s co-founder and CEO. She brings with her 10 years of industry experience and has also worked at organisations such as The Glitch, Spark Eighteen Lifestyle, and Vyas Gianetti Creative in the past.
 
Gulati said, “Schbang has done a fantastic job in the short six years and I am very excited to be part of its trailblazing journey. Work doesn’t feel like work when you are living your passion. Fueled by such passion, I aim to bring about Impact in society – through the company, its clients and my team. Hence, it’s my endeavour to build teams and work that deliver value and that we are proud of, at Schbang,” 
 
Indorewala will report to Sohil Karia, co-founder and chief technology officer at Schbang. She joins from Proof Analytics (A Schbang partnership) where she was the head of business. Previously, she was also the founder and CEO at The Parfait Co. Her mandate at Schbang is to focus on growth strategy and new business development for the technology vertical.
 
Indorewala said, “My prior business experience working with startups like The Parfait Co. and Proof Analytics has enabled me to work towards the company goal of building out the technology transformation division while showcasing our deep research and consultancy capabilities, our consumer-centricity focused skills, with a keen eye on brand meditation as well as our established and rapidly growing tech department under Sohil's leadership”.
 
Harshil Karia, founder, Schbang said, “It is great to see our leadership team strengthen with both Sharmeen and Amisha, extremely strong women with varied and diverse experience. They are bringing in with them an entirely new perspective to the leadership at Schbang. Sharmeen growing our technology transformation and Amisha to bring in depth of strategy to our work, both will act as pillars for Schbang as we grow. Both of them will help in strengthening our offering to companies and groom our strong talent pool of over 600 Schbangers.”
 
 
Source:
Campaign India

Just Published

14 hours ago

Lodestar UM launches 'Full Colour Media' proposition...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

18 hours ago

Duo, Jackie Shroff and a streaming twist—Duolingo ...

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

19 hours ago

Ventes Avenues, Trophée attempt to unlock $20.7 ...

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.

19 hours ago

GroupM’s TYNY 2025: India’s advertising market to ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.