Schbang enters JV with Masoom Minawala for MMaximize

Schbang has partnered with influencer Masoom Minawala to launch Schbang MMaximize, a talent management vertical.

 

This brings together the personal and professional experience of Minawala with Schbang’s strategy.

The aim of this JV is to help creators establish their brands and maintain an integrated presence across multiple platforms. Schbang MMaximize aims to provide a comprehensive and multifaceted approach for creators to develop their brands. 

 

Services offered include PR and image building, identifying revenue streams, and legal and financial support.  

 

Minawala said, “The business of influencing has been a passion from the day I started creating content —the art of strategy, brand building, client servicing, cultivating relationships with brands to create multiple streams of revenue, all of it. While I've been fortunate to establish a solid framework for myself, there has always been a burning desire to extend this expertise to others in the industry. That's how Schbang MMaximize was born—an amalgamation of my 12 years of experience & expertise and Schbang's digital reign, infrastructure, and access to over 300 brands."

 

Harshil Karia, founder, Schbang, said, “For Schbang, this is an important strategic move. It brings us closer to creators and helps us leverage our efficient service standards, access to tech companies and clients to be able to deliver a market-beating service for Talent in India and beyond. It will also help the large client pool in Schbang give first opportunity to co-create IPs with many exciting creators and celebrities. I could not think of anyone better than Masoom to partner with on this joint venture."