Soumitra Patnekar joins Enormous Brands to lead planning

Enormous Brands has appointed Soumitra Patnekar as the head of its planning vertical. Patnekar will be based in Mumbai. 

 

He was most recently strategy consultant with Sideways Consulting prior to which he was strategy director at BBH India.

 

Ashish Khazanchi, managing partner, Enormous Brands, said, “I'm delighted to bring Soumitra on board as a part of the management team in Enormous. His experience in personal care and in automobiles is extremely rich and we're looking forward to building on that. Apart from advertising, he's spent a fair amount of time in consulting and in studying the length and breadth of the country's consuming audiences His insights and experiences from there are invaluable as are his perspectives on building businesses.”

 

Patnekar, head planning, Enormous Brands, said, “I am excited to lead the Strategy function at Enormous Brands along with Ashish and Ajay. Today, more than ever, I feel that brands need to have a distinctive voice and a consistent footprint across the media and tech landscape. My aim is to help build real, authentic brands rooted in our ethos thereby helping clients achieve/get the right value for their products and services.”

 

In a career spanning 15 years, he has also worked with Grey, Contract and Futurebrands.