Sunil Kataria elected as chairman of ISA

Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, has been elected as chairman of The Indian Society of Advertisers. 

 

The decision to elect Kataria as chairman was made when the executive council of the Indian Society of Advertisers (ISA) met on 21 September.

 

This is the fifth consecutive term for Kataria.  

 

He said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be to take forward our efforts in the area of digital measurement.The ISA has plans ahead to work with BARC to create a multimedia measurement that can be implemented very soon. We heartily thank all fraternity organisations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”

 

He added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe adhering to directives by health authorities and governments. ”

 

ISA has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends.  

 

Full list of members of the executive council: