Campaign India Team
Aug 26, 2019

Talkwalker’s Battle of the Brands: Amul vs Britannia - Part 2

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Amul vs Britannia - Part 2

Britannia and Amul have come out with their weapons drawn, guns blazing at each other in recent months. 

Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.

Geographic Data:
 
Where is the conversation taking place? It comes as no surprise that the metros take the cake when it comes to mentions. Around half of the mentions (total) comes from new Delhi, followed by Mumbai – 3k. 2K mentions come from Gujrat – but this is probably because Amul’s headquarters are in Anand, Gujarat. As is obvious, most conversations are dominated by Amul.
 
 
Emojis: 
 
When talking about cookies, emojis are always top of mind. Comfort food = cookies and chocolates. And where emotions are concerned, emojis are too! 
 
Both brands have the thumbs up emoji as the most used emoji and next in line is the crying with laughter emoji. What is interesting is the heart emojis in conjunction with Amul, which we do not see for Britannia. 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

11 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

12 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

12 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.