TBWA\India ropes in Louella Rebello as ECD, Mumbai

TBWA\India has announced the appointment of Louella Rebello as executive creative director, based in Mumbai. She moves from DDB Mudra Mumbai, where she was employed in a similar capacity.

Parixit Bhattacharya, chief creative officer, TBWA\India Group, said, “Credited with some of the finest auto advertising in the country, Louella has guided innumerable brands under the spotlight across categories. Her work regularly features in all leading award shows too.”

Rebello said, “TBWA is a great network to be a part of and the team here is dynamic with the right mix of people, passion and intent. I am looking forward to working with some very talented people, doing some fine work and having fun while doing it.”

Nirmalya Sen, president - advertising at TBWA\India Group, added, “An agency that prides itself in bringing fresh perspectives to the table needs creative talent who have scant respect for conventional thinking, established category codes etc. The last twelve months have seen us handpick creative talent in Mumbai who are just that; and when we had to find a leader for this pack, it had to be someone special.”

Prior to Mudra, Rebello has worked with Ogilvy & Mather, Bates, Triton and Pressman Advertising, in a career spanning 15 years.