Campaign India Team
Feb 08, 2012

Ten Golf gets broadcasting rights for all PGTI tournaments

The channel will broadcast all PGTI-sanctioned tournaments till 2014

Ten Golf gets broadcasting rights for all PGTI tournaments

Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, has announced a three-year exclusive partnership with the soon-to-be-launched golf channel, Ten Golf.

The deal provides Ten Golf with the broadcasting rights for all PGTI-sanctioned tournaments in and outside India from 2012 – 2014. Ten Golf is India’s first exclusive golf channel.

Commenting on the partnership, Padamjit Sandhu, director, PGTI, said, “Professional golf in India has had strong positive growth over the last five years under PGTI. We are today at a stage where it is important for us to showcase the depth of Indian talent and their achievements with the support of a professional electronic medium. To further grow golf, and project the opportunities and the potential the sport has, it is important to have a strong broadcast partner. With Ten Golf we see strong synergies, and are confident that their expertise, knowledge and bandwidth will substantially help take Indian golf to the next level."

Atul Pande, chief executive officer, Taj Television India Private, said, “Our sports broadcast strategy of building committed viewers, in specific sports, has led to the idea of the golf channel - TEN Golf. Our tie up with PGTI will help in strengthening the Indian Tour. We will be working closely with Asian Tour and European Tour to bring world class golf action for viewers in India and the subcontinent."

Ten Golf will launch next month and it will broadcast a weekly show titled “Inside the PGTI”. This show will highlight golfing action from PGTI events and will feature golfers on the PGTI circuit. The sports channel will also air special promos and fillers based on Indian golfers and the PGTI tour.

Source:
Campaign India

Related Articles

Just Published

56 minutes ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

58 minutes ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

1 hour ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

4 hours ago

AI, activism and climate change: Jaago Re gets a reboot

Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.