Campaign India's Bindu Nair Maitra chatted with Clay Shirky, author, web visionary and TED speaker at Cannes, about changes that may come about in the media in the future. Listen to Clay Shirky speak about paid content
Campaign India's Bindu Nair Maitra chatted with Clay Shirky, author, web visionary and TED speaker at Cannes, about changes that may come about in the media in the future.
Listen to Clay Shirky speak about paid content
Listen to Clay Shirky on whether specialized news is better suited for paid content
Listen to Clay Shirky's opinion on the iPad
Listen to Clay Shirky discuss the future of advertising
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
