The Man Company, the men’s grooming essentials company, has announced the appointment of influencer and comedian, Bhuvan Bam as brand ambassador for its fragrance range.
With this association, the brand aims to reach out to a potential consumer base across social media platforms through Bam’s 50 million social media followers. The Man Company aspires to expand its reach and connect with its customers in a personalised manner.
As part of this collaboration, Bam will also create personalised content for the brand.
Hitesh Dhingra, founder, The Man Company, said, "While fragrance range has long been part of The Man Company's men's grooming essentials, we decided to create more awareness about the types of perfumes perfect for various occasions. Bhuvan was the ideal choice for taking our thought to the right audience as he has a fanbase across India, in different geographies and tiers. The fact that Bhuvan's personal journey, values and ethics align with The Man Company makes him the perfect fit for the brand. We look forward to connecting with new users post this collaboration. This is an exciting new development, and we are all thrilled to have Bhuvan onboard."
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