TI Cycles of India appoints Euro RSCG 4D Matrix to handle its digital duties

TI Cycles of India, whose offerings include bicycle brands such as BSA, Hercules and Montra, have appointed Euro RSCG 4D Matrix as their digital agency. The agency will chart the brand’s foray into digital and new media marketing.

Commenting on the win, Sandeep Madhavan, chief operating officer, Euro RSCG 4D Matrix said, “This is a great win for us considering the extent of work we can do for them. There have been instances where digital has helped drive not just sales but more importantly consumer engagement in a similar health/lifestyle segment. The team looks forward to this challenge.”

Rajesh Mani, general manager - marketing, TI Cycles of India and BSA Motors added, “TI Cycles of India in its endeavour to promote cycling and fitness through the fun and fitness platform on ground as well in the digital world has partnered with Euro RSCG 4D Matrix. The agency showcases a promise of fresh creative talent and a solid digital backend which will help us enrich the audience’s digital experience. We look forward to an enriching and exciting partnership.”

TI Cycles of India (TI), a division of Tube Investments of India Ltd is part of the US$ 3.8 billion Murugappa group. TI has a nationwide presence and is one of the leading exporters of cycles from India.