UltraTech Cement has announced the appointment of Tilt Brand Solutions for its brand and communications duties.
No multi-agency pitch was involved and the account will be handled by Tilt Brand Solutions’ Mumbai office.
Ajay Dang, president, head-marketing, UltraTech Cement, said, “We are excited about our partnership with Tilt Brand Solutions as we step into our next phase of growth. Their strategic and creative prowess as individuals and as a collective makes them a vital and perfect partner in our journey ahead.”
T Gangadhar, co-founder and group CEO, Quotient Ventures, said, “We are delighted that UltraTech has entrusted us with this mandate. We are inspired by the company’s vision and ambition, and the opportunity it presents, especially in light of a new and emerging India. We look forward to partnering with Ultratech on this exciting journey.”