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Anupriya Acharya, chief executive officer, Publicis Groupe South Asia, kicks off a series in which we're asking industry stalwarts to share what they'd like to see changed or tackled next in the Indian advertising industry
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.