UTVi rebranded as Bloomberg-UTV

UTV has announced a collaboration with Bloomberg in a deal that will allow its business news channel UTVi access to the latter’s financial news capabilities and global reach.

Next month, UTVi will be re-branded as Bloomberg-UTV, and the co-branded channel will see substantial international programming elements from the Bloomberg Television's worldwide network and a close cooperation between the two organizations’ editorial and production teams.

In addition, the website www.UTVi.com will be re-branded as www.bloombergutv.com with enhanced content from Bloomberg.

Andy Lack, CEO of Bloomberg’s Multimedia Group said, “The Bloomberg Television network is excited to be joining forces with UTV in providing a business and financial news channel with remarkable breadth and depth of reporting for the Indian market. We will welcome 30 million households in India to Bloomberg’s community of more than 200 million television households, who make up the most affluent and influential audience in the world.”

Ronnie Screwvala, chairman, UTV News Ltd., said, “The addition of 14-15 million television sets every year and a rapid change of preference in favor of premium channels will drive viewership of business news in India.  This is where our association with Bloomberg, clearly the world’s biggest and most credible business news brand, will create impact for the India market.  We are thrilled about this collaboration and believe the audience in India will strongly benefit from the news, analysis and the world’s most powerful business analytics tools that Bloomberg brings to bear.”